Privacy Policy for Chroma Early Learning Academy
Introduction
The privacy of information is important to Chroma Early Learning Academy, based in Georgia. This Privacy Policy explains how information and data are collected, used, protected, and disclosed when accessing and using the website on which this policy is posted (“Site”) and related services offered through the Site (“Services”). This Privacy Policy applies to all users of the Site and Services. This Privacy Policy is specific to this Site and does not apply to any other websites or other online or offline services provided by Chroma Early Learning Academy.
BY USING THE SITE OR SERVICES, USERS CONSENT TO THIS PRIVACY POLICY. PLEASE READ IT CAREFULLY.
1. Personal Information Collected
Chroma Early Learning Academy may collect the following categories and types of “Personal Information”:
Contact Information: First and last name, mailing address, email address, and phone number;
Other Identifying Information: IP address, social media usernames, passwords, and other security information for authentication and access;
Financial Information: Credit card, debit card, and bank account information;
Demographic Information: Gender, age, employment information, and salary information;
Geolocation Data;
Internet or Other Electronic Activity: Browsing, search, and click history, including information about how users navigate within the Site and Services and which elements of the Site and Services are used the most;
Commercial Information: Products or services purchased or viewed on the Site;
Audio and Visual Information: Videos and photos; and
Inferences: Inferences drawn from the categories described above to create a profile reflecting preferences, characteristics, behavior, and attitudes.
2. How Personal Information is Used
Chroma Early Learning Academy may use Personal Information for the following purposes:
Transactional Purposes: To receive, process, confirm, send, and track orders, subscriptions, or registrations; to communicate about orders, subscriptions, or registrations; and to process any subscription or registration to Services.
Analytical Purposes: To analyze preferences, trends, and statistics using identifying information, internet activity, browsing history, commercial information, demographic information, and geolocation data.
Marketing and Promotional Purposes: To inform users of new products, services, and offers; to provide targeted advertising; to run contests, promotions, and sweepstakes; to provide loyalty programs; and to offer other personalized marketing communications.
Maintenance and Improvement of the Site and Services: To provide the Site and Services, including sending alerts about accounts, handling customer service requests, and diagnosing technical and service problems.
Review and Content Creation: To enable reviews of products and to display content created by users on the Site, Services, and social media.
Security and Fraud Prevention: To protect the Site and Services, Chroma Early Learning Academy, and others, and to prevent fraud, theft, and misconduct.
Legal and Other Requirements: To comply with legal requirements or provide information to lawyers, accountants, or other advisors as necessary.
3. Sources of Personal Information
Chroma Early Learning Academy may collect Personal Information from the following sources:
Direct Collection: Information is collected directly from users when filling out forms on the Site, signing up for communications, or requesting contact.
Service Providers: Information is collected from Service Providers that collect certain Personal Information on behalf of Chroma Early Learning Academy, such as analytics software or platforms that measure and analyze traffic to the Site, Services, or interactions with ads.
Third-Party Sources: Information may also be collected from third-party sources, including publicly available information on social media platforms or other online or offline resources.
Passive Collection: Internet or other electronic activity may be collected passively using tools like browser cookies.
4. Categories of Third Parties with Whom Personal Information is Shared
Service Providers: Chroma Early Learning Academy may establish relationships with trustworthy businesses that have confirmed that their privacy practices are consistent with those of Chroma Early Learning Academy. These Service Providers may provide services such as hosting, data storage, management, and marketing. Service Providers are only given the information necessary to perform these services and must agree to use reasonable security procedures to protect Personal Information from unauthorized access, use, or disclosure.
Affiliates: Personal Information may be shared with businesses controlling, controlled by, or under common control with Chroma Early Learning Academy, either as Service Providers or as required by law.
Corporate Transactions: In the event of a merger, acquisition, sale, or transfer of assets, Personal Information may be disclosed or transferred.
Compliance with Laws and Law Enforcement: Chroma Early Learning Academy cooperates with government and law enforcement officials to enforce and comply with the law. Personal Information may be disclosed if necessary or appropriate in response to legal requests, to protect safety, property, or rights, or to comply with the law.
5. Privacy Notice Specific to Mobile Messaging
Information provided when opting into mobile messaging (the “Program”) will be used solely to transmit mobile messages and respond if necessary. Chroma Early Learning Academy DOES NOT SELL, RENT, LOAN, TRADE, LEASE OR OTHERWISE TRANSFER ANY PHONE NUMBERS OR CUSTOMER INFORMATION COLLECTED THROUGH THE PROGRAM TO ANY THIRD PARTY FOR SUCH THIRD PARTY’S MARKETING PURPOSES OR OTHERWISE FOR SUCH THIRD PARTY’S OWN BENEFIT. However, Chroma Early Learning Academy reserves the right to disclose any information as necessary to satisfy any law, regulation, or governmental request, to avoid liability, or to protect its rights or property. This Section is strictly limited to the Program and does not affect other provisions of this Privacy Policy.
6. Cookies
Chroma Early Learning Academy may use cookies (small text files placed on a computer to identify the computer and web browser) and anonymous identifiers (random strings of characters used for the same purposes as cookies). These tools may be used to analyze and improve the Site and Services as described in the Advertising and Online Tracking Section of this Privacy Policy. Users can reset their web browsers to refuse all cookies or to indicate when a cookie is being sent, but certain features of the Site or Services may not work if cookies are deleted or disabled.
Google Analytics may be used on the Site and Services to analyze how users interact with the Site and to provide advertisements on other websites. More information about opting out of Google Analytics can be found at https://tools.google.com/dlpage/gaoptout/.
7. Session Replay Technology
Chroma Early Learning Academy uses session replay technology on its Site. This technology collects information regarding and tracks interactions with the Site or application, transforming logged user events into a reproduction of activities on the Site. Session replays are used for quality control, customer service, fraud prevention, security, and marketing purposes. The session replay technology is owned and operated by a third-party service provider, and the information collected may be stored by this provider.
8. ChatBot Technology
Chroma Early Learning Academy uses chatbots for customer service and support, including through virtual assistants. These chatbots mimic human conversations in text or voice interactions on the website or through the customer service hotline. Information provided through chatbot services is collected and stored, with transcripts shared with third-party service providers. Transcripts and information are used for quality control, customer service, fraud prevention, and security.
9. Advertising and Online Tracking
Chroma Early Learning Academy may place advertisements and allow third-party companies to serve ads and collect certain information when users visit the Site. These companies may use information to provide advertisements about goods and services likely to be of interest to users. Third-party partners use this information for advertising, analytics, attribution, and reporting purposes. Users can learn more about these advertising practices or opt out of this type of advertising by visiting www.networkadvertising.org or www.aboutads.info/choices/.
10. Managing Information Preferences
Users can opt out of receiving marketing emails by following the link provided at the bottom of all marketing emails. However, users cannot opt out of receiving all emails, such as those regarding account status.
11. Be Careful When Sharing Information with Others
Users should be aware that sharing information on any public area of the Site or Services may be accessed by others. Additionally, information shared in communications with third parties may be passed along or made public by others. Chroma Early Learning Academy cannot control what third parties may do with shared information, so users should exercise caution when sharing information.
12. Security
Chroma Early Learning Academy maintains physical, electronic, and procedural safeguards to help protect the confidentiality and security of transmitted information. However, no data transmission over the Internet or other network can be guaranteed to be 100% secure. While Chroma Early Learning Academy strives to protect information, it cannot guarantee the security of any information transmitted on or through the Site or Services, and users transmit such information at their own risk.
13. Links
The Site and Services may contain links to other websites or allow others to send such links. A link to a third-party website does not imply endorsement or affiliation with that site. Chroma Early Learning Academy does not control third-party websites and is not responsible for their practices. Users access third-party websites at their own risk and should always read the privacy policy of any third-party website before providing information.
14. Children’s Privacy
The Site and Services are intended for users who are 18 years old or older. Chroma Early Learning Academy does not knowingly collect Personal Information from children under the age of 13. If it becomes aware that Personal Information has been inadvertently received from a child under the age of 13, Chroma Early Learning Academy will delete such information from its records.
15. Processing in the United States
Personal Information and communications may be transferred to and maintained on servers or databases located outside the user’s state, province, or country. Chroma Early Learning Academy processes and stores all information in the United States, where the laws may not be as protective of privacy as those in the user’s location. Personal information processed and stored in another country may be subject to disclosure or access requests by the governments, courts, or law enforcement or regulatory agencies in that country according to its laws. By using the Site or Services, users agree that the collection, use, transfer, and disclosure of their Personal Information and communications will be governed by the applicable laws in the United States. For questions regarding international data transfers, users may contact Chroma Early Learning Academy using the contact information provided on the Site.
16. Notice to Residents of Canada
Residents of Canada may have certain privacy rights under Canadian privacy law, including the right to request access to personal information and to request corrections if information is believed to be inaccurate. For access to personal information or to request corrections, residents can contact Chroma Early Learning Academy using the contact information provided on the Site. In some cases, access to certain personal information may not be allowed, for example, if it contains personal information of other persons or for legal reasons.
To protect against fraudulent requests, Chroma Early Learning Academy may require verification of identity before granting access to personal information. Users may also withdraw consent to the processing of personal information, subject to limitations under the law. However, withdrawing consent may affect the ability to provide goods or services.
17. Privacy Policy Changes
Chroma Early Learning Academy may change this Privacy Policy from time to time. Changes will be communicated by posting the revised Privacy Policy on the Site, with changes taking effect on the “Revised” date shown in the revised Privacy Policy. By continuing to use the Site or Services, users consent to the revised Privacy Policy.
18. Contact Information
For questions, concerns, or to submit a complaint, users may contact Chroma Early Learning Academy using the contact information provided on the Site.
Users are encouraged to print a copy of this Privacy Policy for their records and to check the Site frequently for any changes.
Contact Information: First and last name, mailing address, email address, and phone number;
Other Identifying Information: IP address, social media usernames, passwords, and other security information for authentication and access;
Financial Information: Credit card, debit card, and bank account information;
Demographic Information: Gender, age, employment information, and salary information;
Geolocation Data;
Internet or Other Electronic Activity: Browsing, search, and click history, including information about how users navigate within the Site and Services and which elements of the Site and Services are used the most;
Commercial Information: Products or services purchased or viewed on the Site;
Audio and Visual Information: Videos and photos; and
Inferences: Inferences drawn from the categories described above to create a profile reflecting preferences, characteristics, behavior, and attitudes.
Transactional Purposes: To receive, process, confirm, send, and track orders, subscriptions, or registrations; to communicate about orders, subscriptions, or registrations; and to process any subscription or registration to Services.
Analytical Purposes: To analyze preferences, trends, and statistics using identifying information, internet activity, browsing history, commercial information, demographic information, and geolocation data.
Marketing and Promotional Purposes: To inform users of new products, services, and offers; to provide targeted advertising; to run contests, promotions, and sweepstakes; to provide loyalty programs; and to offer other personalized marketing communications.
Maintenance and Improvement of the Site and Services: To provide the Site and Services, including sending alerts about accounts, handling customer service requests, and diagnosing technical and service problems.
Review and Content Creation: To enable reviews of products and to display content created by users on the Site, Services, and social media.
Security and Fraud Prevention: To protect the Site and Services, Chroma Early Learning Academy, and others, and to prevent fraud, theft, and misconduct.
Legal and Other Requirements: To comply with legal requirements or provide information to lawyers, accountants, or other advisors as necessary.
Direct Collection: Information is collected directly from users when filling out forms on the Site, signing up for communications, or requesting contact.
Service Providers: Information is collected from Service Providers that collect certain Personal Information on behalf of Chroma Early Learning Academy, such as analytics software or platforms that measure and analyze traffic to the Site, Services, or interactions with ads.
Third-Party Sources: Information may also be collected from third-party sources, including publicly available information on social media platforms or other online or offline resources.
Passive Collection: Internet or other electronic activity may be collected passively using tools like browser cookies.
Service Providers: Chroma Early Learning Academy may establish relationships with trustworthy businesses that have confirmed that their privacy practices are consistent with those of Chroma Early Learning Academy. These Service Providers may provide services such as hosting, data storage, management, and marketing. Service Providers are only given the information necessary to perform these services and must agree to use reasonable security procedures to protect Personal Information from unauthorized access, use, or disclosure.
Affiliates: Personal Information may be shared with businesses controlling, controlled by, or under common control with Chroma Early Learning Academy, either as Service Providers or as required by law.
Corporate Transactions: In the event of a merger, acquisition, sale, or transfer of assets, Personal Information may be disclosed or transferred.
Compliance with Laws and Law Enforcement: Chroma Early Learning Academy cooperates with government and law enforcement officials to enforce and comply with the law. Personal Information may be disclosed if necessary or appropriate in response to legal requests, to protect safety, property, or rights, or to comply with the law.